Social Media Ads
Reach Claimants Where They Spend 3+ Hours Daily
Most potential plaintiffs are not searching Google for a lawyer. They are scrolling Facebook, Instagram, and TikTok. We put your firm in their feed with targeted ads that generate qualified leads at 43% less than search campaigns.
2.8M+
Claimant impressions per month
5.4x
Avg. return on ad spend
43%
Lower CPL vs. search ads
3
Platforms: Meta, TikTok, Instagram
What You Get
Full-funnel social advertising built to turn scrolls into signed cases.
Find the Right People, Not Just Any People
We target potential claimants by demographics, interests, health conditions, and lookalike modeling. Your ads reach people who are likely affected by the torts you litigate, not a general audience.
Ads That Stop the Scroll
Our team produces video, carousel, and static ads designed for each platform. Every creative is built to educate potential plaintiffs and get them to your intake form.
Bring Back Claimants Who Did Not Convert
Retargeting sequences re-engage people who visited your landing page but did not fill out the intake form. These campaigns recapture lost leads at a fraction of the original cost per lead.
Facebook and Instagram: 3.07 Billion Active Users
We run full-funnel campaigns on Meta with detailed targeting, lead form ads, and conversion API tracking. You see exactly which ads produce signed cases.
TikTok: Reach Younger Claimant Populations
Short-form video ads on TikTok reach high-engagement audiences in demographics that are harder to find on search. Strong for consumer product torts and Camp Lejeune-type claims.
Each Platform Gets Its Own Strategy
Facebook, Instagram, and TikTok have different algorithms and user behaviors. We tailor bids, ad formats, and creative for each platform so your spend produces the most leads per dollar.
How It Works
Four steps from audience research to a steady flow of qualified plaintiff leads from social.
Map Your Audience
We analyze your tort verticals, build detailed claimant profiles, and identify which platforms will deliver the lowest cost per lead for each tort.
Produce the Creative
Our in-house team creates video, static, and carousel ads tailored to each platform. You approve everything before it runs.
Launch and Test
We launch multiple ad sets and creative variants at once, then test systematically to find the combinations that produce the most leads.
Scale What Works
We monitor performance daily. Winning campaigns get more budget. Underperformers get paused or reworked. Your cost per lead drops over time.
Frequently Asked Questions
Facebook and Instagram deliver the highest volume of qualified leads for most tort verticals due to their targeting depth and 3+ billion monthly users. TikTok is strong for consumer product torts and campaigns targeting claimants under 45.
Google Ads captures people who are already searching for a lawyer. Social media reaches people who may not know they have a case yet. This makes social ads effective for torts with large claimant pools where the first step is helping people realize they qualify.
Video ads, carousel ads, static image ads, and in-platform lead forms. All creative is reviewed for state bar compliance and platform advertising policies. Our team handles production from concept to final delivery.
Every ad is reviewed for compliance with state bar advertising rules, platform policies, and FTC guidelines before it runs. We work with your firm to make sure all messaging meets your state's regulatory requirements.
It varies by tort and geography, but our clients typically see cost per lead 30-50% lower than search ads. Social is especially cost-effective for retargeting campaigns, where you are re-engaging people who already visited your site.
Yes, and they should. Social and search work best together. We coordinate messaging and budget across channels so you get the highest total lead volume at the lowest blended cost per lead.
Your Next Plaintiff Is Scrolling Right Now
Tell us your tort verticals. We will show you projected lead volume, cost per lead, and a campaign plan for Facebook, Instagram, and TikTok.
Start Reaching Plaintiffs on SocialReady to Scale Your Mass Tort Practice?
Tell us about your firm and a mass tort strategist will reach out within one business day.
Trusted by 200+ law firms nationwide