PPC Services
Qualified Leads in Your Inbox Within 48 Hours
Google Ads campaigns built for mass tort firms. We handle the keywords, landing pages, and bid management. You get exclusive, pre-screened plaintiff leads at a predictable cost per case.
4.2x
Avg. return on ad spend
$37
Avg. cost per qualified lead
91%
Client retention rate
48hr
From signup to first leads
What You Get
Every part of your paid search campaign, managed for one metric: cost per signed case.
Bid on the Keywords That Produce Cases
We target high-intent, claimant-specific search terms and set bids based on which keywords actually produce signed retainers, not just clicks.
Landing Pages Built to Convert
Each tort gets its own landing page with clear messaging, trust signals, and a short intake form. These pages are A/B tested until conversion rates plateau.
Track Every Lead From Click to Retainer
Full attribution from ad click to signed case. You know exactly which keywords, ads, and landing pages are producing your best cases and at what cost.
Predictable Cost, Scalable Volume
We shift budget in real time toward the campaigns with the lowest cost per signed case. You set the budget ceiling; we get you the most cases for it.
Ad Copy Tested Weekly
We A/B test headlines, descriptions, and extensions every week to find the messaging that gets claimants to click and fill out your intake form.
Stop Paying for Junk Clicks
We maintain aggressive negative keyword lists so your budget goes to genuine claimant searches, not attorneys, students, or anyone who will never sign a retainer.
How It Works
From audit to first leads in 48 hours. A proven workflow that turns ad spend into a predictable plaintiff pipeline.
Audit Your Account
We review your existing Google Ads account (or build one from scratch), set up conversion tracking, and structure campaigns by tort vertical.
Build and Launch
Each tort gets its own campaign with targeted keywords, dedicated landing pages, and bid strategies set to your cost-per-lead target.
Test and Scale
We adjust bids daily, test new ad copy weekly, and review strategy monthly. Campaigns that produce cases get more budget. Campaigns that do not get cut.
Report What Matters
You see spend, leads, cost per lead, and signed cases in a real-time dashboard. Monthly reports show exactly what your ad budget produced.
Frequently Asked Questions
It depends on your tort verticals, geography, and docket goals. Most firms start between $10,000 and $50,000 per month. We help you set the right budget during our strategy call and adjust spend based on what the data tells us.
Campaigns can generate leads within 48 hours of launch. The first 2-3 weeks are an initial testing period where we gather data on which keywords, ad copy, and landing pages produce the best conversion rates.
Google Ads is our primary PPC channel for mass tort. We also manage Microsoft Ads (Bing), which often delivers qualified leads at a lower cost per click. For social media advertising, we run campaigns on Facebook, Instagram, and TikTok.
We use IP exclusions, geographic restrictions, device targeting, and third-party fraud detection tools. Combined with aggressive negative keyword lists, these measures make sure your budget goes to real claimants, not bots or competitors.
A real-time dashboard showing spend, leads, cost per lead, and conversion rates. Weekly performance summaries and monthly strategy reports with specific recommendations for the next period.
Yes. We can manage your existing account or build a new one. For existing accounts, we start with a full audit to find quick wins and wasted spend before making changes.
Find Out How Much of Your Ad Budget Is Wasted
Get a free PPC audit showing your current cost per lead, where budget is going to junk clicks, and how many more cases your spend should be producing.
Get Your Free PPC AuditReady to Scale Your Mass Tort Practice?
Tell us about your firm and a mass tort strategist will reach out within one business day.
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